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HOW THE WORK GETS DONE
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WHAT
are you doing or solving?
problem space, assumptions, hypothesis, goals, constraints
WHY
would your user find this meaningful?
insights, insights to features, persona
WHAT IS THIS?
what are you creative? what is the goal + problem statement?
HOW
are you going to do this?
platform, features, scope, methods to be used, design studio, MoSCoW, feature prioritization
WHEN
you delivered, how do you know it worked?
MVP, KPIs, OKRs
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